Hansgrohe Reaches Further Milestones and Receives Awards for Sustainability Projects
ESG Strategy 2023: Successful Balance Sheet for Extensive Package of Green Transformation Measures
Another exciting year of green transformation lies behind the Hansgrohe Group. 2023 saw a world premiere, numerous water, energy and resource-saving product innovations, various awards and the good feeling of being on the right track.
Green Company Initiatives: More Projects Go Live
Progress and initial results were made in 2023 with the ten Green Company initiatives derived from the ‘In Touch with Our Planet’ maxim. Under the motto "Green Mindset" twenty-six colleagues were trained as "Green Experts" together with training partner ada Learning GmbH. During a four-month learning journey, they first built-up theoretical specialist knowledge and then applied this in a practical project phase.
As part of the "Green Products" initiative, the hansgrohe Pulsify Planet Edition was developed – a water-saving, hand-held shower that uses an environmentally friendly plastic recyclate in all non-water-bearing parts. This alternative to petroleum-based primary plastics significantly reduces the consumption of resources and energy. The hand-held shower is also completely chrome-free.
Thanks to the "Green Packaging" initiative, all new product packaging will also be plastic-free by the end of 2025.
Hansgrohe also voluntarily accepts further external obligations. Hansgrohe's climate protection targets, for example, have undergone validation by the Science Based Target Initiative (SBTi). The company has also joined the WIN Charter and the Climate Alliance of the German state of Baden-Württemberg.
Green Transparency Services Promote Sales Success
Hansgrohe has also taken a significant step forward in terms of "Green Transparency Services". Nine Environmental Product Declarations (EPD) were published in 2023, providing information on the consumption and environmental impact of around 1,500 products from AXOR and hansgrohe.
This data now has a major impact on sales successes. For example, the French Accor Group will equip the properties of its hotel brands IBIS ROUGE, IBIS STYLE and IBIS BUDGET with 50,000 water-saving shower heads from hansgrohe -- Crometta Vario Green – for the benefit of their carbon footprint.
Visionary Bathroom Concept Provides Impulses
"Hansgrohe's Green Vision Beyond Water: Rethinking Bathroom Culture" celebrated its premiere in spring 2023 to worldwide acclaim: The visionary concept of the sustainable bathroom of the future impressed the ISH trade audience, as well as delegates from many nations at the UN Water Conference in New York and the environmental community at the GREENTECH FESTIVAL in Berlin. Green Vision also received the German Innovation Award 2023 from the German Design Council in May 2023.
Hans Jürgen Kalmbach, CEO of the Hansgrohe Group, said: "I am very enthusiastic about how the spirit of ‘In Touch with Our Planet’ has spread to our employees and how much has happened at all levels of our company this year. We have also opened up national and international sustainability networks, both within and across industries, and that is also incredibly inspiring."
Steffen Erath, Head of Innovation & Sustainability at Hansgrohe Group added: "We used 2023 to further develop ourselves for the benefit of the planet, the environment and the people. We will seamlessly build on this in 2024.”
Plans include recyclable product packaging and the further development of circular economy measures, such as the construction of a recycling machine for galvanized plastics at the Offenburg production site.”
Awards for Sustainable Corporate Strategy
The recent win of the German Sustainability Award 2024 confirms the activities and progress of an innovation leader. Hansgrohe is one of 100 companies in Germany that an expert jury considers having made "particularly effective and successful contributions to transformation in their business areas and have thus become role models". In October 2023, Hansgrohe received the Global Transition Award from Handelsblatt, Capgemini, right and techem as one of the pioneers of decarbonisation for its "convincing strategies for a 1.5°C compliant economy". In June 2023, WirtschaftsWoche ranked the Hansgrohe Group among the ESG pioneers of German SMEs. In the ranking, Hansgrohe Group placed 14th out of 50 in terms of ecology, social responsibility and fair corporate governance, making it the best-placed company in the German sanitary industry.
Green Energy at Company Sites and in Production
All Hansgrohe Group locations worldwide were already climate-neutral by 2022. Now all production sites are also running on green energy. Shanghai is the first production site to be gas-free and both the Offenburg production site and the Hansgrohe subsidiary in Austria are pushing ahead with the further expansion of photovoltaic systems.
 By the end of 2025, all new Hansgrohe product packaging placed on the market will be free of plastic packaging materials and can be returned to the paper recycling loop. However, due to stock levels, it is possible that product packaging that is not plastic-free may still be in circulation.
 Climate neutrality refers to greenhouse gas emissions from Scope 1 and 2 (direct emissions and energy consumed at the sites) in accordance with the Greenhouse Gas Protocol. Wherever possible, the Hansgrohe Group actively reduces these emissions. The remaining emissions are offset by recognized, certified climate protection projects.