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Commercial Interiors UK Enters the Training Market with Exciting New Sales Course

We are thrilled to announce a significant milestone for Commercial Interiors UK: our entry into the training market! This expansion underscores our commitment to providing our members with more opportunities for professional development. To mark this occasion, we are launching our first course, "Negotiation for Value," delivered by KAMBridge Associates Ltd.

Event Details:

  • Date: 10th July 2024
  • Venue: Ocee & Four Design, Liliput Rd, Northampton, NN4 7AS
  • ​Time: 9.30AM - 5PM
  • Tickets:
    Members: £625 + VAT
    Non-Members: £725 + VAT

Meet the Experts:

Ian Minichiello

Ian Minichiello, co-founder of KAMBridge in 2012, has over 25 years of experience in leading commercial teams and managing customers in companies such as Diageo, Pernod Ricard, and Constellation Wines. Ian’s dedication to helping individuals and organizations enhance their performance through people development is central to his work. His commitment to client success and his extensive industry experience position him perfectly to deliver impactful training.

Chris Ellis

Chris Ellis, a board-level Commercial Director with 25 years of experience in the drinks industry, brings a wealth of knowledge and a passion for people development. His impressive career includes leadership roles at William Grants, Holsten UK, and Pernod Ricard, where he led teams of up to 175 people. Chris’s extensive experience in customer management and his consultative roles across various businesses make him an invaluable asset to the KAMBridge team.

Who is this course for?

This course is designed for professionals in all customer-facing and commercial roles. Whether you’re looking to sharpen your negotiation skills or enhance your strategic approach, this course is tailored to meet your needs.

What will you gain?

The "Negotiation for Value" course aims to improve higher-level negotiation skills, focusing on delivering the best results in price, promotion, and distribution. Participants will:

  • Gain a deeper understanding of negotiations, exploring both Distributive (Competitive) and Integrative (Collaborative) styles and tactics.
  • Learn how to manage outcomes effectively, considering all stakeholders involved.

Course Contents:

  • Negotiation Essentials: Definitions, theory, and range
  • Approaches to Negotiation: Distributive & Integrative styles, power balance, and control retention
  • Achieving Results: Securing new listings, price increases, and promotions
  • Winning Mind Games: Adopting effective mind-sets and avoiding thought pollution
  • Managing Outcomes: Maximizing value and managing stakeholder expectations

Learning Style:

This full-day course offers a blend of tutorials, group discussions, exercises, and case studies to provide a comprehensive learning experience. Support materials will be available in both hard and soft copies, ensuring participants have access to essential course material, hints, and tips.

Don’t Miss Out!

Spaces for this course are extremely limited. This is a unique opportunity to learn from industry experts Chris Ellis and Ian Minichiello and to be part of Commercial Interiors UK’s new training initiative. Secure your spot today and take a significant step towards mastering the art of negotiation.

To register, please click here. Return booking form to We look forward to seeing you there!