After 33 fantastic years of business, it was time for a fresh, new look to modernise Protocol’s image while building on the legacy of our success.
Our new identity is a contemporary reflection of our missions, values, and vision. While we remain the same dedicated team behind the brand, we are excited to share our plans for growth and innovation with you.
We are taking a new design led, people-focused approach and are committed to delivering unique furniture solutions that are innovative, sustainable and tailored to our clients needs.
Our new look
We aimed to create a visual identity that resonates with both existing and potential customers. Our new logo represents who we are as a company – modern, forward-thinking, and people focused.
Our colour palette is contemporary, warm, bold and plays a important role in establishing our unique personality. The sleek typography used in our brand materials reflects our commitment to quality and attention to detail.
Building on success
Protocol has established a strong presence in the industry for over three decades. Throughout these years, we have built strong relationships with our clients by providing exceptional service and quality furniture solutions.
This rebrand is not about changing what works; instead, it’s about enhancing what already makes us great. Our core values of integrity, pride, respect, positivity and teamwork remain at the heart of everything we do.
Design led approach
In today’s fast-paced world where design trends evolve rapidly, it’s crucial for us to stay ahead of the curve. We understand that furniture is not just about functionality; it’s also an expression of style and personality.
We believe that every client has unique needs and deserves personalised attention. That’s why we take the time to understand your requirements and put together bespoke furniture solutions. From initial concept development to final installation, our team works closely with you to ensure that your vision becomes a reality.
Brand new website
Our new website features a modernised design, clear navigation and improved functionality as well as:
- New wish list and request a quote function – create a wish list to group product ideas together for specific projects and request a personalised quote easily from our website
- Detailed product information – we have added additional information to each product to make it easier to find what you’re looking for. You can now view lead times, weights, box volumes and sustainability properties
- Download data sheets, instruction and 2D/3D files easier without the need to log in!
- New brochure page where you can download digital copies of our latest brochures
- New landing pages to demonstrate how we transform spaces across various sectors. Each sector page has products suited for the environment, projects we have worked on and client feedback
- New collections of furniture to speed up browsing – you can view eco-friendly, premium, quick lead time and bespoke products. New collections will be added as furniture trends emerge!
- Dedicated pages for bespoke capabilities and corporate social responsibility
- Improved search functionality – search by keywords, product names and sectors
Here’s what some of the staff at Protocol had to say about the change.
“We went back to the drawing board to be sure that our new visual identify reflects our energy, expertise and provides an amazing platform to showcase gorgeous furniture. The design-led, visual approach makes it easy for designers to search for the perfect pieces of furniture for their projects, with the furniture itself always being the on-screen hero. The change runs deeper than simply a website, and you can continue to count on the awesome furniture knowledge within our entire team supported by our fresh, vibrant, design-led brand to deliver furniture which is inspired by design and delivered with care.” Jo Gibson, Managing Director
“I love how the new branding reflects who we are as a company. We are a fresh thinking, contemporary supplier who like to lead the way with new products. The new website is focused on our clients and how we can make life easier for them. This is the start of a new era for Protocol Furniture and I am looking forwards to what the future holds.” Sharon Bridgewater, Area Sales Manager
“Our rebrand and new website has been long overdue! I have worked at Protocol for almost 17 years so it’s great to see positive change to give us a more modern look. We’ve incorporated ‘Furniture’ into our name which is simple yet effective, making it crystal clear what we specialize in. We’ve already had good feedback so far from clients and suppliers which is great.” Ben Flowers, Purchasing & Logistics Manager
Thank you for being part of our journey!
Take a look at our new website www.protocolfurniture.com