Commercial Interiors UK (CIUK), in partnership with the UK Department for Business and Trade (DBT), proudly led the UK Creative Industries Trade Mission to Saudi Arabia, held in September 2025 at the INDEX Saudi Arabia, Riyadh. Commercial Interiors UK's media partner, Design Insider, joined the mission and subsequently published an Event Report. In this series of nine articles, we explore the opportunities, challenges, and leaders in this ambitions growth market for the benefit of commercial suppliers and designers.
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The scale of opportunity in Saudi Arabia is unlike anything the design industry has seen in decades. From vast giga projects to boutique luxury developments, the country is in the midst of a design and construction revolution, and British brands are increasingly positioning themselves to play a central role.
At Index Saudi Arabia 2025, held at Riyadh Front Exhibition Centre, a cohort of UK design suppliers joined forces under the Commercial Interiors UK (CIUK) Pavilion, facilitated by the Department for Business and Trade (DBT). The mission aimed to help British manufacturers, makers, and design firms connect with Saudi Arabia’s expanding creative economy, particularly within hospitality, leisure, and high-end residential sectors.
For many, this wasn’t a first-time exploration, but a deepening of conversations already underway.
“We’ve worked on projects in Riyadh through European designers for more than a decade,” shared Andrew Cotgrove, Managing Director of Loomah, specialists in bespoke carpets and rugs. “But there’s a real sense now that it’s time to come here directly, meet people face-to-face, and build lasting partnerships.”
That sentiment was echoed by Simon Shuck, Managing Director of Inspired by Design, whose company specialises in bespoke lighting for luxury interiors.
“This is my fourth or fifth trade mission to the region,” he explained. “It makes a real difference having the UK Pavilion as a point of credibility, clients know you’re ready to do business and part of a trusted, established ecosystem.”
Designing for Demand
Across the board, one observation was unanimous: demand is high, timelines are short, and clients are seeking fast, dependable delivery, often with minimal compromise on design.
“We’re seeing a big appetite for quality British-made products,” said Beijou Jamaludin of Burgess Furniture. “Clients are drawn to UK craftsmanship and innovation, but they also expect quick turnaround. Being here allows us to speak directly with specifiers and decision-makers, explain our lead times, and help streamline the process.”
“There’s huge interest in British design,” added Kevin James of One-LUX, a manufacturer of emergency lighting and controls. “We’ve had great conversations with contractors and consultants. Many of them are looking to align with international suppliers who already understand the regulatory landscape.”
One of the biggest takeaways for all participants was how much ground could be covered in just a few days. The CIUK Pavilion offered each company a fully branded booth within a shared footprint, giving exhibitors visibility without the cost or complexity of going it alone.
“We’ve had key decision-makers visit our stand, people involved in multi-million-dollar projects,” said Beijou. “We wouldn’t have met them otherwise. It’s been productive from day one.”
Power in Partnership
The benefits extended well beyond the exhibition hall. For first-time and returning participants alike, the support from CIUK and DBT proved invaluable.
“It’s not just about the stand,” explained Marwa Ismail of One-LUX. “CIUK helped coordinate logistics, organise meetings, and advise on everything from shipping to client introductions. That kind of support is crucial when entering a new market.”
Several companies also took advantage of being on the ground to conduct site visits and reconnect with existing clients in the region.
“The timing was perfect,” said Kevin. “We already had contacts here from previous trips, and being part of the mission gave us a reason to reengage. We were also able to explore opportunities outside the show, something that’s often overlooked.”
For newer exporters, the mission offered a unique way to test the waters with confidence.
“It’s a low-risk, high-reward way of understanding the market,” said Simon. “You get to meet competitors, collaborators, and clients. But most importantly, you get a real sense of what Saudi Arabia is looking for, and whether your business is a good fit.”
A Market That Moves Fast
There’s no doubt the pace of development in Saudi Arabia is intense.
“Riyadh has quadrupled in size in 10 years,” noted Andrew. “Everywhere you look, there are cranes, infrastructure upgrades, and new buildings going up. But it’s not just volume, it’s ambition. The scale and design quality being demanded here is world-leading.”
“British companies bring something distinctive to the table,” added Marwa. “Whether it’s bespoke lighting, sustainable materials, or innovative controls, there’s appreciation for thoughtful design and manufacturing integrity.”
For companies still considering whether to explore the region, the message from those who’ve already taken the leap is simple: don’t wait.
“You have to come and see it for yourself,” said Kevin. “No amount of desk research can replace the insight you gain from walking the floor, speaking with buyers, and understanding the real opportunities.”
A Platform for Growth
From brand exposure to business development, the CIUK Pavilion delivered impact at every level.
“This mission gave us the right setting, the right support, and, most importantly, the right people,” said Beijou. “It’s not just about showing up. It’s about being seen, being credible, and building something that lasts.”
As Saudi Arabia continues to open its doors to international collaboration, British design firms are poised to make their mark, one connection, one conversation, one project at a time.
This article is included in Design Insider’s INDEX Saudi Arabria Event Report. Find the full comprehensive report here.