From January 9th to 12th, the Edmund Bell team embarked on a thrilling adventure to Frankfurt to showcase their impressive range of contract fabrics and workroom accessories at the internationally acclaimed textile trade fair, Heimtextil.
Edmund Bell's participation at Heimtextil transcended the conventional exhibit stand experience. It provided a unique and immersive opportunity to connect with a diverse audience, encompassing both long-standing loyal customers and prospective clients eager to explore the company's extensive offerings. This year, they featured in both main Trend Areas, as well as having their own Dekora display in the foyer. On top of this, the proposal for their 100% recycled decorative blackout RESET was selected to feature in the "WOWtential of Sustainable Fabrics" presentation!
Introducing Unity, Maverick, and Crush: The Stars of the Show
The highlight of Edmund Bell's exhibition was the introduction of three brand new fabrics: UNITY, a double-sided blackout, MAVERICK, a recycled blackout and CRUSH, a stunning new upholstery. Each fabric possesses unique qualities and characteristics catering to a wide range of specifications required for both the domestic and contract markets in a wide range of countries which makes it perfect for not only the UK but international markets as well.
Another highlight of the exhibition was undoubtedly the introduction of three new fabrics: UNITY, MAVERICK, and CRUSH. Each of these fabrics possesses unique qualities and characteristics that cater to a wide range of specifications required for both domestic and contract markets.
Unity: Where Elegance Meets Practicality
Distinguished by its elegant, fashionable, and matte finish, UNITY stands out as an exceptional double-sided blackout fabric with colour on both its front and back surfaces, ensuring a striking presence both inside and outside. This remarkable quality makes it highly desirable, offering 100% blackout capabilities, an exceptionally soft touch, and an extra-wide width. UNITY not only excels in window décor but also finds its purpose in larger spaces, serving as a divider and providing sound absorption for expansive rooms while enhancing acoustics.
Maverick: Embrace Creativity with Unconventional Design
The influence of natural textures on fabrics in recent seasons has been profound, and MAVERICK is a prime example. Its dobby mix, where slub profile threads interweave with flat threads, creates a visual tapestry reminiscent of gnarled knots and textured ruggedness. The inspiration drawn from wood effects has extended not only to textiles but also to wallpapers and fabrics. MAVERICK stands out for its unpretentious yet thoughtful casual style, promising timelessness and undeniable appeal. With its super soft touch and a face fabric crafted from 100% recycled polyester, with an overall 52% recycled content once coated, MAVERICK exemplifies our serious commitment to environmental sustainability.
Crush: A Luxurious Touch of Opulence
CRUSH embodies an effortless blend of casual elegance, featuring a vintage texture that seamlessly fits into today's interior design trends. The chenille yarns work their magic to authentically capture and enhance the weathered charm of shabby chic aesthetics. CRUSH presents itself as a definitive and understated choice for upholstery, exuding confidence as it takes centre stage in any discerning home.
Fiona WOWs on the Econogy stage!
On the second day of the exhibition, Edmund Bell had a significant opportunity to highlight their sustainability range, particularly their ground-breaking product, RESET, a 100% recycled decorative blackout fabric – the first of its kind in the market! Fiona Napier, Sales Director, delivered an insightful 3-minute presentation on the Econogy stage for the 'Wowtential of Sustainable Fabrics' event, emphasizing not only the eco-friendly production of RESET, but also the sustainability benefits for both customers and end users. You can watch the video here.
Continued partnership with Ecology
As a result of Edmund Bell's ongoing collaboration with Ecologi, their participation at Heimtextil went beyond simply exhibiting products. It allowed Edmund Bell to emphasise the significance of sustainability. In addition to promoting sustainable practices and eco-friendly fabrics, for every business card or social media tag collected during the 4-day event at Heimtextil - Edmund Bell committed to contributing a tree to sustainable initiatives worldwide. To date, they have planted nearly 500 trees to support projects in Madagascar, Mozambique, Uganda, Kenya, and Ethiopia from Heimtextil alone.
In essence, Edmund Bell's presence at Heimtextil was not merely about product exhibition; it symbolised a platform for building connections, fostering relationships, and laying the groundwork for future partnerships. This participation exemplified the company's dedication to customer engagement, industry leadership, and the relentless pursuit of excellence in the textile sector. Sales Director Fiona Napier said:
"Heimtextil 2024 exceeded our expectations, and we are truly delighted with the responses we have received from both existing customers and new prospects. We want to extend our heartfelt thanks to all who visited our stand, previewed our fabric collections and requested samples. Your enthusiasm and support are the driving forces behind our success."